The new leader of RIM wants to return to the location of American consumers

The new executive director of Research in Motion Thorsten Heins (Thorsten Heins), of whose appointment to the post we wrote recently in an interview with Reuters spoke about his vision for the future of Canadian companies, in particular, the intention to present a few weeks later the board a plan for its future development. Thus one of the main tasks of his position, Mr. Haines sees increasing popularity of devices under the brand BlackBerry in the U.S. market.
It's no secret that demand for RIM is growing in countries outside the U.S., but U.S. business users have traditionally been perhaps the main reference point in the Canadian producer, in recent years have increasingly prefer alternative solutions such as Apple iPhone. In connection with this company needs a serious rebound in the key markets for themselves.

Another challenge is to restore RIM close ties with U.S. operators before seriously helps the company to promote its manufactured devices, but in recent years, preferring to work with the iPhone and Android smartphones. The obstacle to this is expected to be delay in the issuance of smart phones running the new operating system BlackBerry 10, which will be available only towards the end of this year. Among other things, RIM hopes for the competitiveness of their tablet PlayBook, the version that supports LTE technology should debut in the coming spring. Also newly opened head RIM reporters terrible secret - only 20% of the owners of BlackBerry smartphones in the U.S. use of modern competitive models and the latest version of the OS, some are still sitting on the BlackBerry 5 and even more ancient versions. The company intends to coerce those conservatives on the renewal of smartphones, relying in particular on co-operation with operators.